Blog

A national credit bureau collaboration sampling millions of Americans reveals unexpected FICO and spending shifts through the pandemic.

Acquisition mail response rates fell to roughly 0.2% in spring 2020 -- here's how to target the audience segments still responding.

USPS delivery guarantees, full targeting control, and mail-scan visibility keep direct mail the top acquisition channel for lenders.

From Prosper and LendingClub's IPO to blockchain, a look at fintech's disruption of post-2008 banking.

A gradient-boosted subprime score built on current bureau attributes -- with built-in Adverse Action transparency.

Bidding wars have made digital ads prohibitively expensive -- direct mail lets lenders own their targeting instead of renting it.

An industry-first 4% direct mail response rate delivers a 20X performance increase for a subprime lending client.

MaxDecisions expands into a larger McKinney, Texas headquarters to support continued growth in data science and technology.

A five-year veteran who helped build the company's analytics platform across North America steps into the CEO role.