May 18, 2020
I’ve been asked this a lot in the past few months. I think everyone’s expectation that the response will be low, but just how low? And is it acceptable to keep on mailing despite a slow down? Let’s answer the response rate question. Well, it’s low. Across the entire financial service sector, acquisition direct mailing campaigns from April to May 2020 has been around 20 basis points, that’s 0.2% or 2 out of a thousand people respond to a mailing offer.
February 22, 2020
When you compete with your competitors on marketing budgets to be the “top results” or “first-page”, you already lost. Someone else will just have to up their bid by a penny and you will have to cough up more money to Google and your CAC (customer acquisition cost) is decimated again.