Why Direct Mail Marketing Is So Popular Amongst Lenders?

Direct mail marketing has been around for ages -- the original free way to get products and services in front of an audience without paying Google, Facebook, and other platforms exorbitant, ever-rising prices for a few inches of screen real estate.

Direct mail avoids those problems: USPS delivers to every household six days a week as a constitutionally guaranteed service, lenders aren’t competing for a small digital screen since customers check their mailbox daily, marketers keep full control over exactly who they target, and mail-scan technology reveals exactly when customers receive their mail so service teams can prepare accordingly.

What sets a lender apart is the algorithm and campaign management behind it -- targeting the right customers at the right time is what turns a mail piece into a result.