MaxDecisions announced exceptional performance in direct mail marketing, achieving a 4% response rate with a mid-sized subprime lending client -- a 20-fold improvement over the client’s previous campaigns.
The company’s leadership credited a complete, custom solution from letter design to list selection, attributing the results to tailored risk and response modeling strategies that have become integral to the client’s customer acquisition efforts.
Since founding in 2016, MaxDecisions has served more than 20 online finance clients across subprime and near-prime lending, specializing in statistical modeling, analytics, and scoring technology for retail marketing, lending, and insurance.
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