MaxDecisions Delivers 4% Response Rate In Direct Mail Campaign

MaxDecisions, an analytics and predictive modeling company, announced achieving a 4% response rate in a direct mail campaign for a subprime lending client, described internally as an industry-first result.

The company’s founder said MaxDecisions is “constantly striving for analytical excellence in the areas of risk and response modeling.” The engagement covered a complete, custom solution spanning letter design, list selection, and proprietary risk and response modeling.

The campaign delivered a 20X increase in performance compared to the client’s prior direct mail efforts, motivating the client to make direct mail a continued priority for customer acquisition.

Since inception, MaxDecisions has worked with more than 20 online finance clients on direct mail solutions and credit risk modeling, serving subprime through near-prime lenders nationwide.