MaxDecisions, Inc. Promotes Nicole Houston to Chief Executive Officer

Company News

MaxDecisions Inc., a leader in performance marketing, analytics, and predictive modeling, announced the promotion of a long-time executive to Chief Executive Officer after she played an instrumental role in the organization’s growth.

The newly promoted CEO joined the company in 2016 and worked alongside its founder and co-founder to build an analytics service platform across North America, helping expand the client base to more than 50 accounts across consumer finance and specialty financing.

The outgoing CEO, who remains with the company focusing on client relationships and industry initiatives, praised her organizational and business expansion capabilities after five years working together.