Top 5 Reasons Why Direct Mail is Dominating Performance Marketing
- September 13, 2018
- Posted by: MaxDecision, Inc
- Category: Analytics, Credit Risk Modeling, Direct Mail, Email Marketing, FinTech, LendingClub, Marketing Analytics, MaxDecisions, Risk Management
Every lender faces the same issue today, marketing. Most of the lenders start with “leadgen”, online lead generators that send traffic to lender’s call centres, websites or form fill. These online lead generators have been around for a decade now and they have been struggling in the face of outright bans by Google and Facebook. Direct Mail on the other hands has been successful in performance marketing for the past 5 decades.