All posts tagged: COVID19

What’ In Your Mailbox? Episode 2: “What’s your COVID19 direct mail response rate?”

I’ve been asked this a lot in the past few months. I think everyone’s expectation that the response will be low, but just how low? And is it acceptable to keep on mailing despite a slow down? Let’s answer the response rate question. Well, it’s low. Across the entire financial service sector, acquisition direct mailing campaigns from April to May 2020 has been around 20 basis points, that’s 0.2% or 2 out of a thousand people respond to a mailing offer.

Read more

Get started

If you want to get a free consultation without any obligations, fill in the form below and we'll get in touch with you.