Risk Management
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Top 5 Reasons Why Direct Mail is Dominating Performance Marketing
- September 13, 2018
- Posted by: MaxDecision, Inc
- Category: Analytics, Credit Risk Modeling, Direct Mail, Email Marketing, FinTech, LendingClub, Marketing Analytics, MaxDecisions, Risk Management
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Every lender faces the same issue today, marketing. Most of the lenders start with “leadgen”, online lead generators that send traffic to lender’s call centres, websites or form fill. These online lead generators have been around for a decade now and they have been struggling in the face of outright bans by Google and Facebook. Direct Mail on the other hands has been successful in performance marketing for the past 5 decades.
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MaxDecisions, Inc. Releases 5th Generation Debt Settlement Response and Conversion Model
- September 4, 2018
- Posted by: MaxDecision, Inc
- Category: Analytics, Credit Bureau, Credit Reporting, Credit Risk Modeling, Debt Resolution, Debt Settlement, Direct Mail, FinTech, Innovation, Marketing Analytics, MaxDecisions, Risk Management
MaxDecisions, Inc. Releases 5th Generation Debt Settlement, Debt Consolidation and Debt Resolution Response and Conversion Model
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How We Hacked “FICO” Score in 30 Minutes
- August 1, 2016
- Posted by: MaxDecision, Inc
- Category: Analytics, FICO, FinTech, Marketing Analytics, Risk Management, Uncategorized
FICO score is probably the widely know credit risk score that everyone in the industry uses. Whether it is used to grant credit, approval for a rental agreement, there is no avoiding the infamous credit score.
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10 Ways To Boost Your Direct Mail Campaign
- June 22, 2016
- Posted by: MaxDecision, Inc
- Category: Direct Mail, FinTech, Marketing Analytics, Risk Management
I wrote this blog back in 2015 to help our clients with some tools they can use right away to boost their direct mail campaign. As I evolve as an marketing analytics professional, I constantly revisit this direct mail marketing blog and adding more insights to the top 10 list!
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Marketplace Lending For Dummies Series: How to Avoid Stackers
- June 10, 2016
- Posted by: MaxDecision, Inc
- Category: Avant, Credit Risk Modeling, FinTech, LendingClub, LoanDepot, Prosper Marketplace, Risk Management
Stacking is not a new behavior, lenders in the personal and small business lending space has been navigating this behavior for ages. Okay, you are here to find out how to avoid stackers… let’s get right to it.
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Prosper Marketplace & LendingClub Credit Modeling Secrets
- June 4, 2016
- Posted by: MaxDecision, Inc
- Category: CommonBond, Credit Risk Modeling, FinTech, LendingClub, OnDeck, Prosper Marketplace, Risk Management, SoFi
FinTech Marketplace Lenders focus on Credit Risk Modeling as their competitive advantage. Learn how Prosper and LendingClub is avoiding obvious pitfalls!