Every lender faces the same issue today, marketing. Most of the lenders start with “leadgen”, online lead generators that send traffic to lender’s call centres, websites or form fill. These online lead generators have been around for a decade now and they have been struggling in the face of outright bans by Google and Facebook. Direct Mail on the other hands has been successful in performance marketing for the past 5 decades.
MaxDecicisons™, is a leader in analytics and predictive modeling, today announced an industry first, unparalleled direct mail response result with 4% response rate with its newest subprime lending client.
MaxDecisions, Inc. continuous to expand with Sandra Huang joining as our new Data Analyst.
Sandra Huang comes with years of data analytics, reporting experience at Brink’s, Bank of China and Agricultural Bank of China. Sandra graduated from University of Texas at Dallas with a Masters of Science degree in Information Technology and Management in 2015. She also received dual Bachelor’s degree from Xiamen University in Economics and Computer Software Engineering.
Stacking is not a new behavior, lenders in the personal and small business lending space has been navigating this behavior for ages. Okay, you are here to find out how to avoid stackers… let’s get right to it.