MaxDecisions Receives Metro2 Certificate from CDIA (Consumer Data Industry Association)

    axDecicisons Inc., is a leader in analytics and predictive modelling and performance marketing, today announced today that it has received Metro2 certification from CDIA (Consumer Data Industry Association). The combination of our analytics, portfolio management report and Metro2 Credit Reporting capabilities make it easier for lenders and financial institutions to report accurate representations of consumer payment behaviours to major credit bureaus.

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    Top 5 Reasons Why Direct Mail is Dominating Performance Marketing

    Every lender faces the same issue today, marketing. Most of the lenders start with “leadgen”, online lead generators that send traffic to lender’s call centres, websites or form fill. These online lead generators have been around for a decade now and they have been struggling in the face of outright bans by Google and Facebook. Direct Mail on the other hands has been successful in performance marketing for the past 5 decades.

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    MaxDecisions Offers Multi-Channel Marketing Services

    In today’s highly competitive landscape of customer acquisitions, are you spending the right amount of marketing budget at the right place? Many of our clients begin their journey with a single source customer acquisition channel and they often start with online lead generators or ping trees.

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    MaxDecisions, Inc. welcomes Sandra Huang

    MaxDecisions, Inc. continuous to expand with Sandra Huang joining as our new Data Analyst.

    Sandra Huang comes with years of data analytics, reporting experience at Brink’s, Bank of China and Agricultural Bank of China. Sandra graduated from University of Texas at Dallas with a Masters of Science degree in Information Technology and Management in 2015. She also received dual Bachelor’s degree from Xiamen University in Economics and Computer Software Engineering.

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    【对话】金融科技为风险管理护航——对话美国金融科技咨询公司 MaxDecisions, Inc. 量化风险高级分析师 Ian Dang

    创新经济学之父约瑟夫·熊彼特曾说过:“市场中真正占据主导地位的并非价格竞争,而是新技术、新产品的竞争,它冲击的不是现存企业的盈利空间和产出能力,而是它们的基础和生命。” 2015年以来, “金融科技(FinTech)” 一词替代了 “互联网金融” 成为了全球新的热门词汇,相比互联网金融而言,金融科技则更聚焦于以大数据、云计算、移动互联等代表的新一轮信息技术的应用与普及,并强调它们对于提升金融效率和优化金融服务的重要作用。 根据麦肯锡的统计,2015年全球投入“金融科技”领域的资金高达191亿美元,是2011年的近8倍,全球已有超过2000家的金融科技公司。金融科技不仅对金融业带来深刻的影响,而且会对风险管理产生积极的作用。

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