FICO score is probably the widely know credit risk score that everyone in the industry uses. Whether it is used to grant credit, approval for a rental agreement, there is no avoiding the infamous credit score.
I wrote this blog back in 2015 to help our clients with some tools they can use right away to boost their direct mail campaign. As I evolve as an marketing analytics professional, I constantly revisit this direct mail marketing blog and adding more insights to the top 10 list!
Stacking is not a new behavior, lenders in the personal and small business lending space has been navigating this behavior for ages. Okay, you are here to find out how to avoid stackers… let’s get right to it.