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MaxDecisions: COVID-19 Impact to Personal Credit & Mortgage – Part 2

January 21, 2021 COVID19 No comments yet

We released our much anticipated follow up to our initial publication on the impact of personal credit due to COVID-19. However, the story is far from over. Since Aug 2020, we, again, followed 2 million American consumers and updated our analysis with incredible insights that you need to see it to believe it. The story is far from over. Since Aug 2020, we followed 2 million American consumers and updated our analysis with incredible insights. You need to see it to believe it.

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What’ In Your Mailbox? Episode 2: “What’s your COVID19 direct mail response rate?”

May 18, 2020 COVID19, MaxDecisions No comments yet

I’ve been asked this a lot in the past few months. I think everyone’s expectation that the response will be low, but just how low? And is it acceptable to keep on mailing despite a slow down? Let’s answer the response rate question. Well, it’s low. Across the entire financial service sector, acquisition direct mailing campaigns from April to May 2020 has been around 20 basis points, that’s 0.2% or 2 out of a thousand people respond to a mailing offer.

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