MaxDecisions, Inc. founded in 2016 with two partners dedicated to integrity and excellence in analytics, marketing and risk management consulting for the online lending industry.
The founders of MaxDecisions, Inc. have decades of banking, financial services and online lending experience, both in consumer and small business lending. We have carefully cultivated a team of statisticians, mathematicians and data scientists with specific knowledge in marketing analytics, fraud and credit risk management and portfolio and operational optimization.
Service to our clients is the most important aspect of our company. We don’t succeed until our clients achieves the best result. We have build up a client base solely based on referral. Our dedicated team is what defines us.
Why choose us
Data & Analytics
Analytics is what drives our clients’ core businesses. Accurate data aggregation, portfolio reporting and real time access to marketing information is the hallmark a well run portfolio. We help our clients to navigate through complex sets. Our data, reporting and analytical servers are secured and encrypted to ensure the utmost confidentiality.
Credit Policies and Procedures
We are operating in an increasing complex compliance environment. From legal entity, business and lending licensing to customer contact and employee performance, every aspect of your lending operations need to be monitored constantly. We have Chief Compliance Officer services on stand by to build policies, monitor transactions and conduct on-site audits.
Underwriting & Pricing
We worked with many prime and subprime personal and small business lenders on their unique pricing, term and line management structures. Every client has unique requirements, cost structure and risk tolerance. We work through complex simulations to give our client clarity into their portfolio performance.
Loan Originations & Management System
MaxDecisions Inc. and it’s sister company has a state of the art web based loan originations and management system built specifically for online consumer and small business lenders. Our robust system is used by some of the biggest lenders in the U.S and around the world. The LOS and LMS is highly customizable that’s already connected with bureaus, payment portals and decision engines.
Lead Generation & Direct Mail
MaxDecisions, Inc. core competency is to conduct pre-approved, pre-selected FCRA “Fair Credit Reporting Act” regulated credit bureau data and Non-FCRA aggregated credit bureau consumer information. We work with all major credit bureaus to deploy best practice and custom selection models to produce the best responders with lowest Cost Per Funded loan.
Automation & Scale
We believe in a hybrid approach between automated underwriting and some level of human intervention. We help our clients to automate a portion of their lending operations so they can focus on the most important aspect, customer service. We quickly approve or defer applications and move precious human capital downstream to focus on profitable customers that needs attention. This is accomplished with a blend of statistical modeling and lending technologies.
Our mission
In 2016, MaxDecisions, Inc. was formed to combine best in class analytical services with modern lending technology to help lenders to achieve automation and scalability. Our marketing, risk management and operational optimization services aim to decrease losses and increase conversion for our clients.
Since then, we have services over 50 clients world wide with two locations in Texas and California.
We know that each one of our clients have an unique approach to manage their portfolio and we strive to customize a solution for every portfolio. From product design to collections strategy, all of our solutions are tailored to our clients’ needs.
- Accurate data reporting
- Industry best practices
- Focus on lowering defaults
- Drive organic traffic
- Lower cost per funded loan
- Optimize risk based pricing
Our experience
Our team
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Nicole Houston
CEONicole is an experienced consumer lending operations executive with vast knowledge in consumer and...
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Timothy Li
FounderThe CEO of MaxDecisions, Inc., Tim has been the captain of this ship from the beginning and has...
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Henry Wang
Head of Data Science & AnalyticsHenry is a seasoned analytical leader with deep experience in direct mail response modeling and...
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Amy Wong
Director of FinanceAmy is a seasoned finance executive with years of experience in accounting and financing function...
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Wes Ying
Risk AnalystWes is a financial analytics hotshot and he is skilled in Data Analytics, Data Furnishing and Credit...
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Stephanie Ma
Risk AnalystStephanie has solid business and project experience in both small-business and personal lending...
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Nancy Zhou
Risk AnalystNancy joined MaxDecisions after graduation. She is a seasoned data analyst with 1+ years of systems...
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Tanya Hu
Data AnalystTanya is a data analyst at MaxDecisions. She has a financial analytics background and experienced...
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Leila Li
Risk AnalystLeila works at MaxDecisions one and half year as Credit analysis. Her mainly work responses are...
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Betty Zong
Risk AnalystShe has the passion to put knowledge into real practice and bring the value of business intelligence...
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Julia Zhu
Risk AnalystJulia Zhu is a Credit Analyst working for the Maxdecisions team. With both bachelor’s and master’s...
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